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         SEARCH ENGINE OPTIMIZATION



Introduction
SEO Services
List of search Engines where we submit sites
FAQs

 

INTRODUCTION
We only use techniques that are acceptable to the search engines. We don't use search engine positioning techniques which may be beneficial in the short run but harmful in the long run to your site in terms of its positions in the search engines. Unlike many search engine marketing companies we will not create thousands of doorway pages for your site and we will not target just the "easy keywords".

We research your business, your keywords, competitors and we develop a plan that will give your business the best chance at success. In short we work with you to redevelop your site and make it search engine friendly.

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SEO SERVICES

We have divided our SEO Services in three sub parts

1. Pre – Optimization
2. Optimization & Submission
3. Post Submission

1. The Pre –Optimization process includes following steps –

Step 1.1 Initial Consultations:

First thing we do when starting a new search engine optimization (SEO) campaign is find out the goals for your site and the optimization in general.

Step 1.2 Analysis of Competitors:

We research & analyze your top competitors, study them so as to help you identify the best online marketing opportunities in your industry and also choose the keywords to be targeted.


Step 1.3 Development of targeted keywords list:

Success of website optimization largely depends on selecting the right keywords. At this point, you have to send a list of the phrases that you feel are important to your site. Unlike our competitors, we spend a lot of effort on keyword analysis and research for you. We with the help of third party Software, research keywords and phrases to select appropriate, relevant search terms, that are relevant to your business, and help determining the best phrases to use to web site optimization.

2. Optimization process includes following steps –

Step 2.1 Copy Editing:

Once the keyword phrases are chosen for each page of the site, it's time to get down to the nitty-gritty and start utilizing them within the copy. We help you edit the copy to ensure proper usage of the keywords also keeping in mind what the goals of the site are, and who the target market is. At this step you have the option of getting your copy edited /rewritten from our copywriter (Charges are Extra) OR getting it done in-house, by following the instructions sent by us.

Step 2.2 HTML code optimization:

At this point our SEO staff will once again analyze your top competition in major search engines for the keywords chosen by you, and then accordingly optimize the code. Optimizing the HTML code includes creating Title tags, Meta description tags, Meta keyword tags, headings, image alt tags, and hyperlinks. All of these are important factors in helping the search engine spiders to properly classify your site.


Step 2.3 Uploading & Submitting the pages:

When your code is optimized, it's finally time to upload your new pages to your server and submit them to the search engines. We submit the optimized page URLs to the major search engines through software and manually also. At this point it's also time to perform your directory submissions or directory change requests. Pls. note WE ONLY USE ETHICAL, NON-SPAM TECHNIQUES, which means no doorway pages, hidden text etc.


3. Post Submission

Rank reporting, monitoring & updating the site accordingly:

At this point, the only thing left to do is waiting for your to get listed ! Usually it takes 2-3 months (time varies from search engine to search engine ) for your website to show up in search engines.
As soon as the site gets listed , We start sending monthly reports on the Search Engine rankings to you via email and also upload it on our site so as to make it accessible to you 24x7 hr.
(We use third party software to generate the reports.)

We also monitor at all time for the duration of contract, the web site optimization in order to make/suggest changes according to new requirements/regulations which may arise from major search engines.

We believe in a long-term relationship, which means going that extra mile to make the relationship stable and transparent, working with you rather than for you.

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LIST OF SEARCH ENGINES WHERE WE WILL POST YOUR SITE–

We are only interested in those search engines which will bring you traffic. Some of the search engine submission services on the Internet will tell you they will submit your site to 2,500+ search engines and directories. However, what they don't tell you is that only the top search engines and directories are going to bring you any traffic. Most people don't visit the other Free For All Links pages that these submission services will submit your pages to.

Here are the few of the major search engines -

Google AltaVista AOL Search HotBot Lycos Open Directory
Yahoo! MSN Fast IWon Netscape  


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FAQs :

What are the Benefits of SEO?
Research confirms over 80% of web visitors use search engines to find the information they're seeking online. When a potential customer conducts a search for keywords related to your site's products or services, does your page appear in the top listings? How many customers are you potentially losing because your competitors have better visibility?

Web-savvy companies have discovered that Search Engine Optimization is one of the most cost-effective marketing vehicles for driving highly-targeted and qualified traffic to their web sites.

What information inputs are needed to start this process on my site?
The basic information desirable from client before starting the Optimization/ submission process includes-
Description of the business
Brief information about your competitors (Their URLs if possible)
Preferred categories for the listings
Preferred keywords (15 to 20)

When will the site get indexed in Search Engines?
Although the Search engine returns a report of the site submission immediately, It takes minimum of 2-3 months to actually index the site, because search engines do not index sites immediately. There are facilities such as Yahoo express submission where they guarantee that your site will be reviewed within 7 working days. But for this you require to pay extra costs.

What should be done for getting listed in top 10 in all major search engines?
Most of the Search engines list the optimized sites for free but few of the major ones do charge a sum for listing your site on top at a particular keyword. We provide this Additional Service for getting guaranteed top ranking results on particular keyword at extra cost. If you wish to opt for this please feel free to contact us for more information.

Do we rely on web position software only?
No ! since many of the search engines do not accept automated submissions , we hand-submit your site to some of them at the appropriate submission frequency employing the right methods. We avoid the use of automated submissions where recommended.


Will you upload the files that you create to my site? Or, will I have to do it myself?
The choice is yours. If you want, we can upload the files to your site. However, in that case, you will need to give us temporary access to your domain. If you do not feel comfortable doing that, we will give you the files which you or your webmaster can upload to your site.

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